Here is the post of the last four high level thoughts on web analytics for your business:

Focus on the Money Trail

Most effort on any given website is spent on content creation.  Ecommerce sites can benefit from an index value report that computes "how much revenue" has been attributed to a given page and content.  Through some simple drill down analysis you can focus on specific content types such as products, videos, blogs, interaction, etc.

Search Strategy

Search analysis focuses on acquisition of high value site visitors.  For a quick look, copy your terms into a cloud based mapping tool (Tag Clouds) and see a visualization of what terms rise to the top.  Your brand should dominate, but there should be other words are also prominent. I guarantee that the view will be insightful. 

Optimizing Campaigns

Outcomes that are important include revenue, reduced cost and increased customer satisfaction.  To optimize campaigns, you want to focus on the campaign detail for paid search, display, email, affiliates, etc.  The focus is on inefficient spending vs. opportunities for improvement weighted against the value of the customer acquired.

Creating an Intelligence Factory  

The web data analysis journey will find concrete and actionable insights.  Through the use of third party tools such as Webtrends, Coremetrics and Omiture, integrated with Google and social media tools, you can create a strong intelligence capability that will analyze both pre and post data streams to drive optimized marketing.  Another great new tool is Alternan’s Alchemy.  Alchemy links social, on-line channels with your marketing database and campaign development and management.