The Big Bang Theory of the Digital Ecosystem
Like the universe, our digital world seems to be also ever expanding….more blogs, more web sites, more forums and more communities. This leads to more content and chaos in the digital ecosystem as we attempt to navigate through the ever expanding universe.
Seth Godin observes that “once you overload the user, you train them not to pay attention”. He suggests that the price for the overload of content is that consumers become “desensitized” to all the content out there. There is a point here, it certainly happened with broadcast and print in the offline world.
So, how do we capture our audience’s attention in an ever expanding ecosystem that is acting against us by overloading us with content? The answer is that we have to get better capturing their attention with more focused content…not just more of it.
If your content is recognized by your target audience as valuable, they will spend the time to engage with you. This is the heart of social influence and is the solution to content overload.
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