Unlocking the Power of Digital Marketing
The key to digital marketing success on your site, at its simplest level, is simular to that of off-line channels....present the right offer or message, at the right time, at the right interaction point. The more complex answer is about relevance and dialogue. Marketers need to deliver consumer interaction and experience in a predictable environment. If you don't achieve this, consumers will not come back. If you do achieve it, you have the opportunity to monitize customer relationships. Long term customer relationships drive revenue and success.
The good news is that your job is made easier due to a group of web analytics and intelligence tools. You can analyze how your customers interact with your site, and understand their interests and needs. In essence, they are telling you what they want and you have to observe and interpet their interactions.
Your site generates a massive amount of data and the trick is to understand and prioritize the right data that can generate actionable results and value. Once you understand what data to capture, you need to have processes in place that can deliver relevant insight and measure results...often in real or near-real time.
The good news is that your job is made easier due to a group of web analytics and intelligence tools. You can analyze how your customers interact with your site, and understand their interests and needs. In essence, they are telling you what they want and you have to observe and interpet their interactions.
Your site generates a massive amount of data and the trick is to understand and prioritize the right data that can generate actionable results and value. Once you understand what data to capture, you need to have processes in place that can deliver relevant insight and measure results...often in real or near-real time.
Posted by Rob Jackson at 4/23/2010 2:30 PM 
Categories: Digital Marketing
Tags: Right Time Monitize Customer Relationships Digital Marketing Success Consumer Interaciton Relevance and Dialogue Site Analysis Right Offer Generate Actionable Results Web Analytics
Categories: Digital Marketing
Tags: Right Time Monitize Customer Relationships Digital Marketing Success Consumer Interaciton Relevance and Dialogue Site Analysis Right Offer Generate Actionable Results Web Analytics
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