Six Sigma can become a driving force in creating a systematic and measured way to grow customers and business value by providing  a disciplined approach to marketing program implementation and management.

Marketing applications are relatively new to Six Sigma.  The idea  is to take disciplines from traditional Six Sigma and marketing processes, and bring them together in a powerful and focused manner.  This merger creates a way to increase your customer value and ROI.  It is designed as a structured approach that addresses the need for effective and efficient marketing activities in order to achieve a value proposition(s) at both lower (controlled) costs and increased performance. 

It can apply to any goal directed work activity of an organization.  The projects needs to be organized and defined (objectives, activities, measurements).  The first step of Six Sigma (Define) ensures this.  In marketing, this means defining the basic value proposition, market segmentation and work flow necessary for measurements to be meaningful and reliable.  Often, this improvement alone will improve results.  After the basics are in place, the statistical power of Six Sigma can  be applied. 

Below are some examples of marketing projects that use the Six Sigma and Marketing discipline blends:
*  Understanding customer value by segment and attaching an ROI for both acquisition and subsequent value
*  Creating multi-channel integration and optimization best practices
*  Reducing back end costs
*  Increase customer satisfaction
*  Increasing overall effectiveness of database marketing and CRM efforts