Taking A Fresh Look At Your Customers
Marketers need to meet their customers all over again. They need to understand how customers respond to promotion, purchase decisions, considerations and economic conditions, etc. and change their marketing strategy accordingly. Developing deep and rich insight into prospects and customers is essential to support innovative marketing activities. Insight provides the foundation for making decisions about how top reach and how to serve and interact with customers. It gives marketers the knowledge to understand what levers to pull and when to pull them.
In order to keep best customers and attract high value prospects you must expand past traditional insight and gain an understanding of the customer experience. The key is a true "voice of the customer" perspective, creating an outside-in view of what customers really think and how they want to interact with you.
Next week, we will explore some of the techniques used to gain insight into customer engagement and experience. As usual, I welcome your comments and ideas!
In order to keep best customers and attract high value prospects you must expand past traditional insight and gain an understanding of the customer experience. The key is a true "voice of the customer" perspective, creating an outside-in view of what customers really think and how they want to interact with you.
Next week, we will explore some of the techniques used to gain insight into customer engagement and experience. As usual, I welcome your comments and ideas!
Posted by Rob Jackson at 8/10/2009 4:38 PM 
Categories: uncategorized
Tags: Direct Marketing Customer Insight CRM Database Marketing Marketing
Categories: uncategorized
Tags: Direct Marketing Customer Insight CRM Database Marketing Marketing
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